Our Services
We offer a wide range of integrated marketing and PR services to help our clients connect with customers in a compelling manner. Our seasoned professionals understand that clients are making a strategic investment in our efforts. We take that relationship very seriously. That’s why we measure our success using metrics that are relevant and specific to each client. We are all about results.
What we do...
Social networking and viral marketingFacebook, screencasting, Second Life, YouTube, Wikipedia. These barely scratch the surface of the countless communications vehicles the Web has to offer. We apply these tools and many more to help our clients interact with, and influence, their audiences.
Blogger and media relationsOld media is still extremely powerful. Bloggers are catching up fast. We know both worlds and we utilize whichever channel can be most effective for a given client. And for our B2B clients, we realize that industry analysts can be very influential in the procurement process. We maintain relationships with key analysts at major firms.
Positioning and message developmentWho are you? What value do you bring to the table? Why should anyone do business with you? How are you better than your competitors? We can help you create compelling messages and establish a strategic position in your market sector. We do this by talking to lots of people about you -- customers, employees, executives, investors, partners, and the media. That enables us to help you define yourself based on real data, not wishful thinking.
Strategic communications counselWhether it’s crisis communication, a branding change, entrance into a new market, or any number of other critical moments for your business, we can help you communicate the right message to the right audience.
Promotional and technical writingWe have published writers on our team. We’re very good. We ghost write articles. We write speeches. We write every conceivable type of promotional material. We write backgrounders and white papers. We’ve had our stuff carried by some of the biggest newspapers and magazines in the country. Whatever you need, chances are we can write it.
Speaker placementIf you want to take your message directly to a specific audience, we can help. We’ve placed speakers at countless trade shows, conferences, panels and special events.
Product introductions / brand managementWhether you’re launching a product or trying to polish up your brand’s image, you must take great care to do the job right. We’ve done it before and we can apply that knowledge to help you. We know the questions to ask, the issues that must be addressed, and the pitfalls to avoid. Effective communication is at the heart of every successful product and brand campaign.
Media trainingBefore we put you in front of the media, we can prepare you for success. Talking into the camera isn’t easy. There’s no reason to take a chance. Be ready. We can help.