Our approach
We’re proactive and we pitch … a lot
There is no such thing as a short cut to good PR. Effective PR requires relentless effort.
We’re flexible
The best marketing and PR campaigns are based on originality and innovative thinking. One size doesn’t fit all. Our tool box includes everything from classic op-ed pieces to edgy MySpace pages to countless other tactics.
We push back
If a proposed announcement or campaign will be a waste of everyone’s time, we’ll tell you that it’ll be a waste of time. We’re experienced and we know how to invest our time for the biggest return on your dollar.
We use professionals, not recent college graduates
Junior people are good at billing hours and creating monthly activity reports. Experienced people are good at getting results.
We keep in touch
Frequent contact with clients (both formal and informal) is crucial to ensure that our efforts remain aligned with client expectations.
We measure ROI
We evaluate our performance based on the business priorities of our clients. Our evaluations utilize quantifiable success metrics that are specific to each client. Metrics could include ad equivalency, overall number of impressions, number of impressions in specific media outlets, number of calls or clicks following a campaign, website hits following a campaign, etc. We understand that in the real world, agencies must demonstrate tangible value to their clients.